<<<<<<< HEAD
=======
>>>>>>> f8061743307cffe2467968413da71fd1d84ea189

FAMILY STORY

Ready-to-wear

Ready-to-wear

Clothing: an accessory to a bag


 

Clothing: an accessory to a bag

Over and above luggage and accessories, in 2006 Longchamp decided to extend its perspective to include women’s ready-to-wear. This new area of activity was assigned to Philippe Cassegrain’s daughter, Sophie Delafontaine, Artistic Director. The line designed under her direction has inherited the brand’s iconic details, such as the adjustable tabs and rivets, which are expressed on materials borrowed from fine leather goods. Here, it’s the clothes that accessorise the bag.
 

A house devoted to craftsmanship

A house devoted to craftsmanship

The House of Longchamp’s move from tobacco to fine leather goods required it to restructure its small-scale production methods.

The House of Longchamp’s move from tobacco to fine leather goods required it to restructure its small-scale production methods. “Cottage industry” manufacturing had reached its limits and Jean Cassegrain immediately set about finding a supplier. He called on the services of Emile and Marie-Louise Allet: this craft-making couple, based in Segré near Angers, employed a dozen expert workers. Jean Cassegrain asked them to produce card holders. This trial run was a success and marked the beginning of a fruitful collaboration between Longchamp and the Segré workshop.

Segré, five letters sewn in leather

The family workshop belonging to the Allets soon became too cramped. In 1959, Jean Cassegrain decided to open a major workshop at the heart of Segré: Emile Allet took over the production reins. Parisian employees were gradually invited to join the Angers adventure.
 

A Cassegrain with the Longchamp signature

A Cassegrain with the Longchamp signature

Jean Cassegrain’s leather-covered pipes bore the Longchamp stamp from the very beginning.

Jean Cassegrain’s leather-covered pipes bore the Longchamp stamp from the very beginning. This choice was made because the surname “Cassegrain” was already being used by one of his cousins, a dealer in Orléans: the company combined it with the image of a mill (in reference to crushing grain – “casse-grain” in French). Jean Cassegrain immediately associated this figure of a miller with one of the last mills in Paris, which was found at the end of the Longchamp racecourse. And as the equestrian world was naturally linked to the saddlery expertise of leather cladding, the name Longchamp seemed an apt choice.

An equestrian seal

All that remained was to create the House’s legendary signature. Jean Cassegrain thus asked the illustrator Turenne Chevallereau to design an equestrian logo for an epic brand. Chevallereau drew a horse mid-air, infused with imagination and poetry. The emblem would remain with the brand ever since.
 

Shoes

Shoes

Shoes represented the next logical step in Longchamp’s growth.

Shoes represented the next logical step in Longchamp’s growth. Since 2012, the shoe collections have been enriched each season with ballet flats, pumps, sandals, boots, ankle boots, sneakers, etc.

Under Sophie Delafontaine’s direction, Longchamp’s iconic details are proudly displayed on these designs, which are sometimes available in eight to ten colours. The collections match Longchamp’s handbags and ready-to-wear for the season.

The same spirit of French elegance and know-how lies behind Longchamp shoes. Leather, French know-how, humour, quality, femininity, modernity and creativity are the line’s key values.
 

1948: THE DARING OF A PARISIAN TOBACCONIST

1948: THE DARING OF A PARISIAN TOBACCONIST

It was at the heart of the Capital, on Boulevard Poissonnière, that one of the most extraordinary leathermaking stories began.

In the 1940s, Jean Cassegrain, a tobacconist’s son, took over his father’s tobacconist’s shop: “Au Sultan” was an address appreciated by Parisians and the Allied Forces at the time. But when the troops left, what was he going to do with the stocks of pipes that used to be so popular with soldiers? Jean Cassegrain thus turned all of his attention to the leather covering on cigarette cases. This keen sense of observation would inspire a bright idea…

The legendary leather-covered pipe was born.

He looked to the most talented leather craftsmen in Paris and revolutionised the world of tobacco accessories: he created the famous leather-covered pipe and in so doing established the pedigree of what was to become a cult object, marking his entrance into the world of luxury. In 1948, he expanded his collection and decided to create his accessories company, christened Jean Cassegrain & Compagnie. Business was booming: the crème de la crème of Paris adored the high-end accessories, covered in leather, lacquered and even customised, such as the Pipe Lady, created for women in the mould of George Sand.

The art of Le Pliage

The art of Le Pliage

Since its creation in 1993, Le Pliage® has become a symbol of the Longchamp brand in its own right.

Since its creation in 1993, Le Pliage® has become a symbol of the Longchamp brand in its own right. It was born of a true technical feat: combining the lightness of a feather with the durability of a bag. Philippe Cassegrain set himself to the task in the seventies. He designed a luggage line crafted in khaki nylon, which he trimmed with pigskin leather during the production process, embellishing it without adding extra weight.
 

An ode to simplicity

The Le Pliage® collection took to the streets one morning in 1993. The simplest of ideas had conquered the laws of physics: canvas, a flap with a press stud and two handles highlighted by little Russian leather ears in a Mexico shade… The bag folds and unfolds in a flash. This unprecedented style has been seen on the arms of men and women of all ages ever since.

A wellspring of creativity   

Based on an extremely simple yet extremely original concept, Le Pliage offers an endless number of combinations. It has thus been produced in innovative materials, adorned with transparent pockets, crafted in offbeat prints, etc. Like a blank page for the artist’s creativity, the bag lends itself to the innovations that the house brings to it.

Nowadays…

Fans of Longchamp's Le Pliage® Cuir bag have cause for celebration: not only is the leather version of the cult foldable bag available in a rainbow of new colours each season, but the range is also being enriched with new pieces.

Longchamp also offers the Le Pliage® Cuir Personalized for bags and a pouch – create a customised accessory in just a few clicks at www.longchamp.com or in your Longchamp store. Everything can be customised, from the size to the main colour, through the bag's details… the lining and the perforated or embossed initials are the finishing touches that make each bag unique.
 

Roseau

Roseau

It all began with the Roseau. Simple and sophisticated lines set off with a bamboo closure.

It all began with the Roseau. Simple and sophisticated lines set off with a bamboo closure. After elegantly celebrating this bag’s 20th anniversary with the Roseau Héritage, Longchamp launched the ROSEAU BOX. A new calfskin version has been beautifully enhanced with a glossy, translucent patent finish, which reveals the delicate patina of the leather and showcases the colours.

PARIS PREMIER

PARIS PREMIER

With clean, structured lines, the tote is inspired by the typical architectural features of the neighborhood. Its bold shape recalls the rows of arched windows in the Rue de Rivoli and the Rue de Castiglione.

This tote is a tribute to the connection between Longchamp and the first arrondissement, where the company continues to reinvent itself as the years roll by. Its name is a love letter to Paris and its shape reveals Longchamp’s unique craftsmanship. The Paris Premier bag is a symbol that embodies Longchamp’s Parisian roots and its outstanding mastery of leather.

Qr Code WeChat
  1. Enregistrer l'image
  2. Ouvrir le scanner d'image sur Wechat
  3. Choisir l'image dans votre album